Expo & Booths

Client

Wipro Linecraft AI

Challenge

Designing an exhibition booth for Linecraft AI required a seamless blend of engagement, storytelling, and brand identity while maintaining a clean, structured, and highly functional space. The key challenge was to create an interactive, visually compelling environment that effectively communicated Linecraft AI’s expertise in industrial IoT and manufacturing analytics. Additionally, the booth needed to accommodate both public and private interactions, ensuring an optimal experience for visitors at different levels of engagement.

Process

Designing an exhibition booth is a multi-layered process that blends strategic planning, spatial design, and brand storytelling to create an impactful visitor experience. Initially, the process starts with defining key objectives, ensuring that every design element aligns with the company’s vision and goals.

The conceptualization phase involves sketching the booth layout to optimize visitor flow, engagement zones, and branding elements. Key interactive components—such as digital screens, product showcases, and seating areas—are placed strategically to maintain an intuitive and inviting atmosphere.

Once the initial sketches are refined, the design is translated into detailed 3D modeling and visualization outsourced to Woodpecker our fabrication vendor, the art direction, branding, and content design remain entirely in-house. This means ensuring every visual, color, and interaction aligns with Linecraft AI's identity, while also working closely with Woodpecker on iterations to refine the booth's execution.

Balancing brand identity, engagement, and practicality is crucial, as the booth must not only capture attention but also facilitate meaningful conversations and business interactions within the limited space.

Collecting References:

Understanding the Vision: Finding the right design references is essential to ensure the booth reflects the brand’s personality while maintaining a modern and engaging aesthetic. This involves analyzing successful booth designs, considering trends in spatial layout, lighting, and interactive technology.
Maintaining Originality: While reference materials provide inspiration, the challenge lies in translating them into a unique, brand-specific experience rather than direct replication. Customizing elements such as color schemes, signage, and interactive features ensures a distinct and memorable presence.

By carefully curating and adapting references, the final booth design achieves a seamless balance between inspiration, functionality, and originality, creating a compelling brand environment for visitors.

Automation Expo (3x3m Booth)

For the Automation Expo, the challenge was to design a high-impact, space-efficient booth within a compact 3x3m area, ensuring it remained inviting, informative, and engaging.

Clean & Minimal Design: The booth leveraged bold branding, strategic lighting, and well-placed digital content to make a strong impression despite the small footprint.
Interactive Quiz Table: A dedicated Quiz Table allowed visitors to engage with Linecraft AI’s technology through a fun and competitive challenge, making the booth more memorable and interactive.

Focused Information Flow: With limited space, the placement of key content was carefully structured to deliver clear, high-impact messaging without overwhelming visitors.
Despite its compact size, the booth successfully drew attention, facilitated conversations, and reinforced brand presence, ensuring an effective exhibition experience.

IMTEX Expo (6x5m Booth)

For the IMTEX Expo, the larger 6x5m booth provided an opportunity to design a multi-layered experience, balancing structured engagement, private discussions, and in-depth brand storytelling.

Dedicated Interaction Zones:
- Conference Space – A semi-private open area for quick business discussions and networking.
- Sofa Room – A fully enclosed private space for confidential, in-depth business meetings.

Interactive Quiz Island & Leaderboard: Expanding on the Quiz Table, this booth introduced a Quiz Island with a Leaderboard display, enhancing visitor engagement through gamification.
Stronger Storytelling & Brand Communication:
A Mesh Board Display was integrated, explaining the Linecraft AI Handbook along with key features of the platform.
Larger digital screens, infographics, and structured information panels helped visitors grasp Linecraft AI’s impact in a clear and compelling way.
By leveraging the expanded space effectively, the IMTEX booth created a deeper, more immersive experience, enhancing brand storytelling, engagement, and business interactions compared to the compact yet impactful Automation Expo booth.

Some moments from these expos